The American market is large, dynamic and growing. Innovative technologies, unique applications and quality goods appeal to almost 300,000,000 consumers and businesses across the continent.
Throughout the US, prosperous and educated buyers constantly seek cutting-edge and high value-added products of all kinds. Businesses seek the competitive advantage of new technologies and global partnerships.
Although the American market is open and generally free of protectionist restrictions, with certain notable and contentious exceptions, it is nonetheless essential to develop a market strategy. Those who seek to sell into the US or to develop partnerships with American businesses must consider regional markets within the continent, tax and liability concerns, extensive competition from domestic rivals, regulatory issues and the need for competent local assistance with a valuable network of contacts.
Atlantica Group specializes in assisting clients outside the US gain access to key American markets. Our projects have included:
- Development of strategy to access US government opportunities for Canadian defense and homeland security technology firms
- US market analysis for French electronics suppliers
- Due diligence analysis of specialized segments of US software industry for publicly-traded Israeli IT firm
- Search for IT development partners and venture capital for Israeli internet security
- Trademark registration and transatlantic sales agreement for European process controls developer
We help our clients by:
- Researching American markets
- Qualifying appropriate partners and locating development opportunities
- Creating innovative market entry strategies
- Understanding regulatory and legal issues
